Better Than a Professional Statement

May 21, 2008 | Leave a Comment

What do you think of when someone uses the phrase professional statement? For most, a professional statement is a one-time document you create as part of an MBA application. But I know you pretty well, and I know that you can do a lot better than that. Why not create something that has use far beyond your MBA application? Why not create a STORY that has use over your entire career? Watch the video below to understand the importance of a professional STORY.

http://evenbetterconsulting.com/blog/videos/tellyourstory.flv

Don’t get me wrong, a quality professional statement is good. Actually, it is necessary. Still, for too many people the document has short term scope. MBA applicants spend so much time on their professional statements only to throw them away once they are admitted. The assumption is “I’ll revise it once I get settled in school”. Little do they know, that time never comes. MBA students are busy! School work, job search, and social activities eat up whatever time previously thought was going to be used to revisit career goals.

And because there are so many interesting jobs offered to MBAs…students end up running around like a kid in a candy store “looking at all the cool jobs”. They choose the coolest one, graduate, and one year later are wondering where the “cool” went. This brings them right back to their professional statement. They may not re-write it, but they certainly revisit their career goals in order to clarify their career path.

When I talk about a professional story, I am talking about looking at your MBA career with a long term perspective. It’s like having a living, breathing professional statement. Take a look at the video above to see what I mean. Agree? Disagree? Would you like to hear more? Post below to let me know.

Posted by Alzay | Filed Under mba student 

How to Earn MBA Jobs

May 13, 2008 | 1 Comment

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What if an interviewer told you exactly how to earn MBA jobs? What if you found out the answer was a lot simpler than you thought?

This video is part of a recorded phone conversation I had with Maurice Cooper, a 2005 Darden alum, and a Brand Manager within the Coca-Cola Company. Maurice is a real example that the EBC framework, Be Qualified, Be Different, Be Relevant really works. Maurice impressed the Coca-Cola Company with his unique message and now part of his responsibility is to evaluate current MBA students for employment potential.

In this video he explains the mindset of an interviewer and some of the mistakes a job applicant makes.

I am thrilled to bring this content to you. You can take this content and immediately apply it to your unique situation, whether you are an MBA applicant, student, or graduate. Your goal is to do great things in business and to do that you have to be IMPRESSIVE. Don’t be BORING. Know your story. Share it with passion. Express it with clarity.

How will you use this information? Post a comment below.

Posted by Alzay | Filed Under mba student